Two key figures from Brakes have been recognised in the latest New Year’s Honours list for their roles in launching the government’s programme to provide food boxes to the clinically vulnerable during the first nationwide lockdown.

Brakes’ supply chain and operations director Alex Mayfield and lead solution designer Ricky Sercombe have both been awarded an MBE for their efforts, ensuring the first boxes were delivered in just nine days.

Ricky Sercombe

The company was also responsible for food supply to critical institutions such as the NHS and the care sector, and worked with retailers to provide much needed products to fill empty shelves in the early days of the crisis.

Mayfield was instrumental in developing and leading Brakes’ approach to creating this unique service, coordinating supply, procurement, packing and distribution in record time. Sercombe was integral in ensuring the initial data was collated into a meaningful and workable plan, overcoming issues with its accuracy, consistency and timeliness.

“The MBEs given to Alex and Ricky reflect the resilience, innovation and resourcefulness of our business in developing and launching a service to support the clinically vulnerable at time when many of those most in need were unable to access food and essential supplies,” said Hugo Mahoney, CEO at Brakes.

“The well-deserved honours are a fantastic recognition of the boundless energy and resourceful they displayed in leading their teams at a very challenging time. I’m very proud of how they drew the business together to deliver such a valuable service so quickly, at a time when many supermarkets were displaying empty shelves and were not able to provide delivery slots.”