Elior UK has partnered with mobile ordering platform Dynamify to help improve its catering operations for the digital age – elininating queues and accepting cashless payments.
The application enables consumers to purchase food through mobile order-ahead and self-scan functionality. It will be deployed across different Elior sites throughout 2020.
Payment is handled automatically through the app, along with paperless receipts, loyalty cards, and promotions. Users can view menu information, including allergens and nutritional content, and its machine learning technology makes personalised food recommendations and offers bespoke Elior promotions. After lunch, users can order surplus-food boxes at discount prices for collection at the end of the day.
Maxwell Harding, founder & CEO of Dynamify, said: “We’re excited to collaborate with one of the UK’s leading contract caterers. Users of apps powered by Dynamify typically reduce their wait at the checkout by 95% and spend more given the ease of ordering, paying, and earning rewards in the tap of a button – which will revolutionise the buying experience at Elior-managed sites. We look forward to providing more catering clients with an easy, quick, and affordable route into the booming digital ordering market, while continuing to delight users with the ultimate in convenience and personalisation.”
The platform, which is fully integrated with Elior’s systems, also features back-office management tools including data entry, inventory management, and customer support.