How to create sports bars for the modern consumer

How to create sports bars for the modern consumer

At this year’s BITES Live conference, pioneering operator ETM Group will detail how it created the winning formula behind its sports bars in its industry-leading estate.
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The presentation, delivered by ETM’s marketing director Sam Bourke, will enlighten attending hospitality and foodservice operators on just what modern day consumers expect when watching sport out of home – from design and marketing, to food, drink and added entertainment.

With tickets now on sale, BITES Live attendees will discover precisely what operational elements are essential when attracting customers through a top quality sport, food and drinks-led offer.

Inspired by the award-winning success of Greenwood, its stunning sports bar in London’s Victoria, ETM is currently rolling out its sports portfolio – Westwood Pub and Kitchen has just opened in Westfield London, with Redwood in London Bridge soon to follow.

Bourke will be joining other trend-setting speakers, including Jonathan Downey, founder of London Union; Clive Watson, hospitality consultant and founder of Riding House Café; and pioneering research agency Savanta, who, in an exclusive national launch, will reveal the most loved eating out brands on the high street.

BITES Live is taking place on Wednesday 9 October at the Royal Garden Hotel in London, running from 9.30am to 3pm. Join your peers from the casual dining, pubs, bars, hotels, cafés and contract catering sectors, visit for tickets.