Coca-Cola GB has announced that its recycling partnership with Merlin Entertainment will be continuing over the summer following its initial launch in 2018.
The programme will see visitors rewarded for using specifically designed Coca-Cola reverse vending machines offering 50% off entry at Merlin Entertainments in exchange for recycling an empty plastic bottle.
The 23 machines are available at UK Merlin attractions including Alton Towers Resort, Thorpe Park Resort, Chessington World of Adventures Resort and the LEGOLAND® Windsor Resort. Following demand, the reverse vending machines have also been rolled out to additional new sites this year, including SEA LIFE Blackpool and Warwick Castle Resort.
In a further push to reduce packaging waste, Coca-Cola’s Freestyle machine will also be available at Thorpe Park Resort, offering consumers the chance to pre-load money onto an RFID chip in a refillable cup.
The reverse vending machines will be in place until 17 October 2019 at Alton Towers Resort, Thorpe Park Resort, Chessington World of Adventures Resort and the LEGOLAND® Windsor Resort and until 31 March 2020 at all other participating attractions.